MAHMOUD SHOKRYABOU EMIRA

A FILMIC MIND A MODERN EYE. FROM CAIRO TO BEIRUT
KUWAIT CITY DUBAI, KSA AND MOROCCO

Mahmoud Shokry Abouemira is a filmmaker
from Cairo—Egypt.
0 YEARS
ON SET
6 MARKETS · ONE DIRECTOR
Selected Work
Clients
McDonald's · Coca-Cola · KFC · PepsiCo · Mirinda · Fanta · Lay's · Ford · Hyundai · Nestlé · Zain Telecom · Etisalat · NBK · Flyadeal · Clorets · Boubyan Bank · Sheraton · Tonik · GLO · Tide · Fairy · Connect Lebanon · Egypt Tourism · Cash Plus · Capital East · The Loft
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Mahmoud Shokry Abou Emira
MAHMOUD SHOKRY
ABOU EMIRA
Award-winning director.

Cairo · Beirut · Kuwait · Dubai · KSA · Morocco

0 YEARS
ON SET
6 MARKETS · ONE DIRECTOR
Chapter One

Here is how it all started.

Higher Institute of Cinema, Cairo
Higher Institute of Cinema — Cairo / EG

Mahmoud didn’t take the easy road.

He enrolled at the Higher Institute of Cinema in Cairo — the school that has shaped generations of Egyptian filmmakers — and graduated in 2008 with something more useful than a degree.

A precise understanding of the difference between filming something and actually saying something.

In the Machine, Cairo
In the Machine — Cairo / EG
On set craft
Deep inside the mechanics of large-scale productions

Mahmoud has a legacy to fulfil — his family shaped Egyptian television and drama for generations.

Before he ever called action as a director, Mahmoud spent years earning the right to. Between films and commercials. Deep inside the mechanics of large-scale productions. Not for the credit — for the craft.

He learned what most directors take decades to understand.

Vision isn’t a luxury on set. It’s the infrastructure every decision is built on.

Pinewood Studios, UK
A Frame from Another World — Pinewood Studios / UK

The work eventually took him to Pinewood Studios in the UK.

Something shifted here in him.

Every country runs its sets differently. Every culture carries a different idea of what cinema should feel like. There is no ceiling in this industry. Only the next language you haven’t learned yet.

That same curiosity later took him to work with Ridley Scott on Exodus: Gods and Kings — and only confirmed it further.

Awarded and screened
Awarded & Screened — Cairo & Beyond

His narrative work won at the Egyptian National Festival, then travelled.

Egyptian National Festival
Beirutiff
FESPACO
Festival International du Film de l’Étudiant

Quiet recognition that tells a director which direction to keep walking.

A decade across the MENA region
Cairo → Beirut → Kuwait City → Dubai → KSA → Morocco

Egypt laughs differently than Kuwait.

Morocco holds tension differently than Lebanon.

KSA reads drama differently than Egypt.

A decade of directing across the MENA region taught him something no single market could have: every culture has its own comic timing, its own emotional grammar, its own unspoken rules about what’s funny and what’s true.

He works across all of them. Without flattening the difference.

The Work
The Work — On Set, Between Takes

Mahmoud moves across genres — comedy, drama, musical storytelling — because he’s genuinely curious about each one. Comedy in particular he treats as a language that needs to keep evolving. Every era rewrites what’s funny. Every culture carries its own version of it. His job is to find the one that hasn’t been said yet.

Comedy isn’t a genre. It’s a way of thinking about people.
Directed For
McDONALD’S — COCA-COLA — KFC — PEPSI
CLORETS — NBK — ETISALAT — TALABAT
FORD — HYUNDAI — CIB — NESTLÉ
Egypt · Gulf · Morocco · Kuwait · Lebanon · UAE · KSA

MAHMOUD SHOKRY
ABOU EMIRA

Representation & Contact

Also worked with

McDonald's · Coca-Cola · KFC · PepsiCo · Mirinda · Fanta · Lay's · Ford · Hyundai · Nestlé · Zain Telecom · Etisalat · NBK · Flyadeal · Clorets · Boubyan Bank · Sheraton · Tonik · GLO · Tide · Fairy · Connect Lebanon · Egypt Tourism · Cash Plus · Capital East · The Loft

Get in touch

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Middle East
Jannatte Haddadi
Europe
Agent Zoo
Rentemestervej 56 B, 1.th
2400 Copenhagen, Denmark

+45 27 11 20 22
mb@agentzoo.tv
Direct Contact
Mahmoud Shokry