MAHMOUD SHOKRYABOU EMIRA

Filmmaker from Cairo — Egypt

Made on set.Shaped across markets.
Cairo · Beirut · Kuwait City · Dubai · KSA · Morocco
0 YEARS
ON SET
6 MARKETS · ONE DIRECTOR
Selected Work
Clients
McDonald's · Coca-Cola · KFC · PEPSICO · Mirinda · Fanta · Lay's · Ford · Hyundai · Nestlé · Zain Telecom · Etisalat · NBK · Flyadeal · Clorets · Boubyan Bank · Sheraton · Tonik · GLO · Tide · Fairy · Connect Lebanon · Egypt Tourism · Cash Plus · Capital East · The Loft
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Mahmoud Shokry Abou Emira
MAHMOUD SHOKRY
ABOU EMIRA
Award-winning director.
0 YEARS
ON SET
6 MARKETS · ONE DIRECTOR
In Numbers
0+
Brands Directed
0
Festival Awards
0+
Years Across MENA
Across Egypt · Beirut · Kuwait City · Dubai · KSA · Morocco
Chapter One

Here is how it all started.

Higher Institute of Cinema, Cairo
Higher Institute of Cinema — Cairo / EG

Mahmoud graduated from the Higher Institute of Cinema in Cairo in 2008.

It’s the school most Egyptian filmmakers have passed through for the last six decades, and like most of them he spent four years learning less about how to make a film and more about how to decide whether a film is worth making.

He came out on the other side knowing the difference between recording something and actually saying something with it.

In the Machine, Cairo
In the Machine — Cairo / EG
On set craft
Deep inside the mechanics of large-scale productions

His family built part of Egyptian television and drama — a lot to step into.

So before he called his own action, he spent the better part of a decade on other people’s sets. Feature films. Commercials. Crews of fifty and crews of two hundred. It was less glamorous than directing and twice as useful.

By the time he moved to the chair, he already knew where a shot gets lost before the camera rolls, and what a director actually does when everything is quietly going wrong.

Pinewood Studios, UK
A Frame from Another World — Pinewood Studios / UK

Eventually the work took him outside the region, first to Pinewood Studios in the UK.

The crew moved differently there. Monitors were quieter. Notes were fewer and landed harder. He liked all of it.

A few years later he assisted Ridley Scott on Exodus: Gods and Kings. It confirmed what Pinewood had already taught him — every country has its own idea of what cinema is supposed to feel like, and a director’s job is to keep collecting those languages.

Awarded and screened
Awarded & Screened — Cairo & Beyond

His shorts won at the Egyptian National Festival. Then they kept travelling.

Egyptian National Festival
Beirutiff
FESPACO
Festival International du Film de l’Étudiant

He didn’t chase the circuit; it came back and told him he was pointed the right way.

A decade across the MENA region
Cairo → Beirut → Kuwait City → Dubai → KSA → Morocco

Egypt laughs differently than Kuwait.

Morocco holds tension differently than Lebanon.

KSA reads drama differently than Egypt.

A decade of directing across the MENA region taught him something no single market could have: every culture has its own comic timing, its own emotional grammar, its own unspoken rules about what’s funny and what’s true.

He works across all of them. Without flattening the difference.

The Work
The Work — On Set, Between Takes

Mahmoud moves across genres — comedy, drama, musical storytelling — because he’s genuinely curious about each one. Comedy in particular he treats as a language that needs to keep evolving. Every era rewrites what’s funny. Every culture carries its own version of it. His job is to find the one that hasn’t been said yet.

Comedy isn’t a genre. It’s a way of thinking about people.
Directed For
McDONALD’S — COCA-COLA — KFC — PEPSICO
CLORETS — NBK — ETISALAT — TALABAT
FORD — HYUNDAI — CIB — NESTLÉ
Egypt · Gulf · Morocco · Kuwait · Lebanon · UAE · KSA

MAHMOUD SHOKRY
ABOU EMIRA

Representation & Contact

Also worked with

McDonald's · Coca-Cola · KFC · PEPSICO · Mirinda · Fanta · Lay's · Ford · Hyundai · Nestlé · Zain Telecom · Etisalat · NBK · Flyadeal · Clorets · Boubyan Bank · Sheraton · Tonik · GLO · Tide · Fairy · Connect Lebanon · Egypt Tourism · Cash Plus · Capital East · The Loft

Get in touch

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North Africa & Middle East
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Janatte Haddadi
Europe
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+45 27 11 20 22
mb@agentzoo.tv
Direct Contact
Mahmoud Shokry